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Market insights for a leading data management RegTech
A global leader in Enterprise Data Management sought to evaluate new market opportunities that would help them scale and reposition their solution in the market. The outcome would aid their strategic decision-making and become the basis for their future sales and marketing approach.
Key Facts
$412m
Total market value defined
16
Competitors analysed
2
New sectors identified
The Approach
We leveraged proprietary data insights, segmented it against the target market parameters and applied the 'Aurora calculator' to determine overall market size and estimate the client's whitespace. This was an iterative and consultative process, engaging with the client throughout.
The Service
Market Insight & Whitespace
Understand the scale of your opportunity. Enter new markets and launch new products with confidence, and gain a clear picture of the opportunities and challenges ahead.
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