Market insights for a leading data management RegTech

A global leader in Enterprise Data Management sought to evaluate new market opportunities that would help them scale and reposition their solution in the market. The outcome would aid their strategic decision-making and become the basis for their future sales and marketing approach.

Key Facts


Total market value defined


Competitors analysed


New sectors identified

The Approach

We leveraged proprietary data insights, segmented it against the target market parameters and applied the 'Aurora calculator' to determine overall market size and estimate the client's whitespace. This was an iterative and consultative process, engaging with the client throughout. 

The Service

Market Insight & Whitespace

Understand the scale of your opportunity. Enter new markets and launch new products with confidence, and gain a clear picture of the opportunities and challenges ahead.

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The Team

  • Mark Bands


  • Matthew Benham

    Chief Technology Officer

"We think Aurora is so amazing!"


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