A global leader in Enterprise Data Management sought to evaluate new market opportunities that would help them scale and reposition their solution in the market. The outcome would aid their strategic decision-making and become the basis for their future sales and marketing approach.
Total market value defined
New sectors identified
We leveraged proprietary data insights, segmented it against the target market parameters and applied the 'Aurora calculator' to determine overall market size and estimate the client's whitespace. This was an iterative and consultative process, engaging with the client throughout.
Market Insight & Whitespace
Understand the scale of your opportunity. Enter new markets and launch new products with confidence, and gain a clear picture of the opportunities and challenges ahead.Find out more »
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