A global leader in Enterprise Data Management sought to evaluate new market opportunities that would help them scale and reposition their solution in the market. The outcome would aid their strategic decision-making and become the basis for their future sales and marketing approach.
We leveraged proprietary data insights, segmented it against the target market parameters and applied the 'Aurora calculator' to determine overall market size and estimate the client's whitespace. This was an iterative and consultative process, engaging with the client throughout.
"We think Aurora is so amazing!"