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Revised sales messaging for a global RegTech
One of the largest global RegTechs found they were losing out to competitors in the RFI/RFP process but were unclear why. We identified that their current messaging resonated with tech but not front office or senior budget holders.
Key Facts
1
Refreshed messaging guide
1
Global sales pitch
30+
Senior stakeholders aligned on sales journey & collateral
The Approach
Aurora translated differentiated messaging developed in the phase 1 (Positioning & Messaging) of the project into sales assets and training materials. Using the client's existing branding, our design team created a clear, easy-to-use messaging guide and a 10-slide first-meeting discovery pitch that enabled the sales team to get to the nub of their prospects' challenges.
The Service
Sales Optimisation
Enhance your sales journey, messaging, and assets. Show your product in the best light, from the initial meeting, through the demo journey.
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