One of the largest global RegTechs found they were losing out to competitors in the RFI/RFP process but were unclear why. We identified that their current messaging resonated with tech but not front office or senior budget holders.
Buying personas qualified
End-to-end sales journey mapped
Regions aligned on sales messaging
The Aurora team worked with seniors across sales, pre-sales, and Industry teams to develop persona-aligned messaging, which highlighted key differentiators in an outcome-based way. 'Wow' messaging was developed in an online, collaborative environment, engaging stakeholder from around the world. It resulted in a cultural shift in how the organisation approaches communication with prospects.
Positioning & Narrative
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