One of the largest global RegTechs found they were losing out to competitors in the RFI/RFP process but were unclear why. We identified that their current messaging resonated with tech but not front office or senior budget holders.
The Aurora team worked with seniors across sales, pre-sales, and Industry teams to develop persona-aligned messaging, which highlighted key differentiators in an outcome-based way. 'Wow' messaging was developed in an online, collaborative environment, engaging stakeholder from around the world. It resulted in a cultural shift in how the organisation approaches communication with prospects.