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Positioning & Narrative
Create impact with your target buyer. Get the insight needed to change the way you look and sound to your customers, and ultimately win more business.
When your need is
To Succeed
Aurora gives you the insight to change the way you look and sound to your customers, enabling you to win more business.
To Impress
Create impact with your target audience by answering their unmet needs and speaking in terminology they understand.
How does it help you?
- Win more business by answering the problem statements of key decision-makers within your target client organisations
- Make your sales pitch more customer-centric and increase your chances of success
- Convert more sales by gaining advantages over your competition during the sales journey
- Utilise new messaging to increase engagement with your target audience online
- Provides you with use cases, wow messaging, discovery questions and keywords all packed into an internal messaging guide to upskill your sales organisation
To Succeed
Aurora gives you the insight to change the way you look and sound to your customers, enabling you to win more business.
To Impress
Create impact with your target audience by answering their unmet needs and speaking in terminology they understand.
How does it help you?
- Win more business by answering the problem statements of key decision-makers within your target client organisations
- Make your sales pitch more customer-centric and increase your chances of success
- Convert more sales by gaining advantages over your competition during the sales journey
- Utilise new messaging to increase engagement with your target audience online
- Provides you with use cases, wow messaging, discovery questions and keywords all packed into an internal messaging guide to upskill your sales organisation
Our
Case Studies
Repositioned a $9 billion RegTech to resonate better with FIs
One of the largest global RegTechs found they were losing out to competitors in the RFI/RFP process but were unclear why. We identified that their current messaging resonated with tech but not front office or senior budget holders.
3
Regions aligned on sales messaging
Read More
Aurora Live »How RegTechs get it so wrong
Aurora’s Regulatory Technology (RegTech) Delivery Lead Joshua Dent discusses the challenges for the RegTech sector and how solution providers can overcome these to stand out from the crowd in an increasingly competitive market.
14 July 2022
Interested?