Positioning & Narrative

Create impact with your target buyer. Get the insight needed to change the way you look and sound to your customers, and ultimately win more business.

When your need is

To Succeed

Aurora gives you the insight to change the way you look and sound to your customers, enabling you to win more business.

To Impress

Create impact with your target audience by answering their unmet needs and speaking in terminology they understand.

How does it help you?

  • Win more business by answering the problem statements of key decision-makers within your target client organisations
  • Make your sales pitch more customer-centric and increase your chances of success
  • Convert more sales by gaining advantages over your competition during the sales journey
  • Utilise new messaging to increase engagement with your target audience online
  • Provides you with use cases, wow messaging, discovery questions and keywords all packed into an internal messaging guide to upskill your sales organisation

The Team

  • Matthew Benham

    Chief Technology Officer

  • Joshua Dent

    Delivery Lead
    ESG Ambassador


Case Studies

Repositioned a $9 billion RegTech to resonate better with FIs

One of the largest global RegTechs found they were losing out to competitors in the RFI/RFP process but were unclear why. We identified that their current messaging resonated with tech but not front office or senior budget holders.


Regions aligned on sales messaging

Explore »

How RegTechs get it so wrong

Aurora’s Regulatory Technology (RegTech) Delivery Lead Joshua Dent discusses the challenges for the RegTech sector and how solution providers can overcome these to stand out from the crowd in an increasingly competitive market.

Continue Reading »
Joshua Dent

Delivery Lead
ESG Ambassador

14 July 2022


Let's Tango

Book an appointment today

Go to Calendly

or drop us a line

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.