One of the largest global RegTechs found they were losing out to competitors in the RFI/RFP process but were unclear why. We identified that their current messaging resonated with tech but not front office or senior budget holders.
Senior stakeholders aligned on sales journey & collateral
This UK-based CLM technology approached Aurora to leverage the team's CLM expertise in order to understand the market landscape, speak the language of senior executives, and drive awareness of how their solution solves the problems of banks.
Years of collaboration
A global leader in Enterprise Data Management sought to evaluate new market opportunities that would help them scale and reposition their solution in the market. The outcome would aid their strategic decision-making and become the basis for their future sales and marketing approach.
New sectors identified
The client was uncertain of the source of their business problems. With this in mind, Aurora conducted a thorough analysis to identify the root cause of the issue rather than the symptom.